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Swiss Re General news release: Swiss Re unveils new brand strategy and modernized logo as it celebrates 150 year anniversary
The day of its official anniversary of 150 years, leading re / insurance Swiss Re unveils a new brand strategy and a modernized logo. The new brand promise "We are smarter together" aims to support Swiss Re ambition for growth companies and differentiation on the market.
Group CEO Michel M. Liès said: "for the last 150 years, it was Swiss Re company to allow people to turn the pioneer of the ideas in reality, or get back on the right track when things go wrong. We had our anniversary at the opportunity to review our brand positioning and launch a new brand promise: 'We are smarter together' is public statement of Swiss Re which highlight the spirit of partnership of our knowledge-based society, committed to helping customers succeed. Our mutual success will actually address the persistent phenomenon of underinsurance in many regions of our planet and that always specific protection gaps of the face, companies and also countries. »
Launch of the new brand strategy and the logo modernized Swiss Re
Revised Swiss Re branding has been defined after extensive consultation with internal and external stakeholders. An economic and strategic asset important, it must be protected and improved continuously. Swiss Re is strongly associated with attributes such as the expertise, global, integrity, strong financial and heritage. The Executive Committee of the Group decided to build on existing strengths, but also slightly reposition the company in the future, in order to present it as more emotional, focusing on the benefits and collaborative. This program aims to enable the company to stand farther out on the market.
Part of the change is the Swiss Re logo modernization to make it a more powerful and more distinct symbol on markets around the world. While the so-called pillars be maintained for stability, the new roundel expresses customer orientation and worldliness. The Board of Directors and the Group Executive Committee also approved a strategy of 'one-mark' for the whole of the group with its three business units.
Publication of the book on the history of Swiss Re
Swiss Re also published a book on the history of the company and the industry. Produced in German and English, she traces the evolution of a small start-up company in a small office in the old town of Zürich in a giant industry with more than 11,000 employees in more than 60 locations. Richly illustrated with dozens of photographs and reprints, the publication is divided into three parts: it opens an overview of the development of the insurance sector, describes the journey of the reinsurance industry and then ends in the history of Swiss Re itself. The book was written by Peter Borscheid, Professor Emeritus of social and economic history at the University of Marburg (insurance), David Gugerli, Professor of history of technology at ETH Zurich (reinsurance) and Tobias Straumann, lecturer at the research centre for economic and social history at the University of Zurich (Swiss Re). It is edited by Harold James, Professor of history at Princeton University, USA and has a foreword by Walter Kielholz, Chairman of the Swiss Re Group.
"As a reinsurer, Swiss Re had to internationalise its activities from the outset in order to diversify its portfolio of risks. While most of the major disasters that struck in the past have left traces in the books of the company: the San Francisco of 1906 earthquake, sinking hurricanes Titanic, the great depression, Andrew and Katrina and 9/11. "At the same time, the company has always demonstrated a deep attachment to the Switzerland and benefited from the forces and the values that go with the brand Switzerland", explains Tobias Straumann.
Contact:
Rolf Tanner
Head of Media Relations
media_relations@SwissRe.com
Phone + 41 43 285 7171
For more information about Swiss Re please visit our website www.swissre.com.
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